Sales and marketing are two sides of a coin.
We know that sales and marketing are two functions which are entirely related to one another.
It can be challenging to separate these two and a daunting job as well.
It is understood that these are very closely intertwined.
It is also true that marketing is something which is an overall function which encompasses varieties of commercial activities which are diverse.
Marketing is associated with many core activities, and one among them is sales.
So, always keep in mind one thing that marketing and sales still share a funnel.
This is the reason the topic sales funnel vs. marketing funnel has become so controversial.
Here we will understand and try to define these terms and later try to make some differentiation among these two.
Along with this, one must also look into the communication software, which is very much needed.
Before even going further in explaining these things, one must understand the funnel word here.
Funnel is nothing but the steps which the customer will go through when he is in the prospect of a buyer.
In other words, these are the set of actions or events which will take place before the customer buys what he needs or his desired product.
In some cases, it can be a service as well.
Understand that marketing is an integral part of the business.
This helps in enabling the brands to enhance their visibility and help in gaining a competitive edge against other competitors in the market.
So, the marketing funnel is nothing but the system which guides the potential customers in the entire journey.
It is from the first time when they started interacting with that brand to the point where they build some urge entirely to buying the same service or product.
A marketing funnel is something which can also be understood as a guide for prospects to introduce a particular brand.
A marketing funnel is also renowned so that it helps to enable business in visualizing the journey of the buyer.
Along with coming up some sales support strategy for marketing through some well-regulated system.
There are two sections in the marketing funnel, and they are lead generation, and the other is lead nurturing.
Lead generation involves the creation of marketing campaigns for building awareness of the brand.
For example trade shows, content marketing, and inbound marketing, online ads, viral campaigns, whitepaper, direct email, and many more, which help in selling the brand.
On the other hand, once the prospect is ready and it helps in building the interest in this brand.
The most crucial step which must be taken is nurturing the same brand.
This is a time where a business should strive for building a thriving relationship with that prospect.
Now it’s time to introduce the opportunity with the service or product along with some tailored content for helping the purchase.
A marketing funnel is something which helps in and focuses mainly on presenting the brand to a diverse audience.
So, the goal of the marketing funnel is to capture the prospects that can quickly get transition into actual buyers.
When this kind of candidates are identified, and when the business understands that they are developing an interest in the service and product.
Now it’s the time that they enter the sales funnel.
Now the same prospect turns into a sales prospect.
So, sales funnel is defined as a system which guides the sales prospect starting from takeover stage till the conversion stage.
This sales funnel comes at the narrowest end in the marketing funnel, which is in a cone shape.
Here you can read learn more about the sales funnels crash course.
The most important thing we should understand here is, there is a fine line between a sales funnel and marketing funnel.
But in most of the cases, in certain situations, they are even used interchangeably.
This is because it is a challenging job to split them up and explain.
So, understand that the main difference between sales funnel and marketing funnel can be their context of use.
But, indeed, sales and marketing functions are two distinct functions.
Each of these comes with its unique map of the journey, which helps in outlining the actual progress of the prospective customer.
Marketing is something through which it is possible to build the internet, and the funnel bottom.
Understand that sales funnel the top part.
But one must also clearly understand that entire sales funnel will be powered by the marketing activities.
Which take place and which help in generating the awareness for creating the product demand.
But in most of the business, there is some effort to merge these two functions.
That is why it is becoming a challenging task to separate them.
It becomes tough to make out some difference between marketing techniques and marketing strategies for sales support.
But there are some companies today which are putting effort to come up with few marketing strategies.
Which are custom made for every funnel, and this is helping in streamlining the operations.
Because of this, one can see a blurred line between the marketing and sales funnel.
The main goal behind which the sales and marketing funnels are created is nothing but to turn the prospective buyers into actual paying customers.
But remember this can be challenging, of course, it is easier to say but not actually to do.
But when there is the right usage of technology and tools, it becomes straightforward.
Today entrepreneurs are provided with a massive number of software for sales and marketing funnel.
These are the software which offers best and comprehensive solutions which are easily adaptable and help in achieving significant results too.
ClickFunnels can be understood as a tool which makes the entrepreneur’s job easier when it comes to building marketing and sales funnels.
Through this, they can complete their job in minutes, and there is no need to depend on the tech team.
Let’s imagine a situation where a businessman has a new idea for a product or some service which he wants to sell.
He has the idea, he has the vision, he knows exactly what can be done, and he has a complete view of how this thing will change the world.
But he is stuck.
Because he is not a tech person, so he doesn’t know to code and creates a design.
So, he held hostage in the hands of tech people.
He should spend a lot of money on the tech team.
This is where most of the ideas of the entrepreneurs die.
So, there should be something which helps them to take power back from the tech team.
This is where ClickFunnels comes into the picture, and it helps in building as well as launching online funnels fast.
In just 10 minutes, it becomes possible for entrepreneurs to build their sales and marketing funnels through ClickFunnel.
So, let’s see how we can make use of this.
Step 1: initially user should choose which type of funnel they want to use for their business.
Here one must understand that there are three main reasons for creating a tube.
They are for generating leads, other is for making the sales, and the last one is for running some event.
In case if it is for generating leads or generating marketing funnels, there are two ways it can be done in Click Funnels.
One is through essential messenger, and other is application leads.
If it is sales funnel, then there are three ways to do this.
They are unboxing pipe, sales letter, and through launch funnel.
The last thing is running some online event.
This can be done in two ways, and they are Live webinar and automated webinar.
Irrespective of the type of funnel, all of them are easy to create.
Step 2: Now, it’s time to make some adjustments needed in the funnel. Change it the way you want like adding, removing, or through moving some pages.
Step 3: In this step, one can do some customization and through which they can change the look and feel of their pages.
Step 4: In this step, they can capture some leads if needed.
Step 5: This is where the actual products are added .
Step 6: Her, they can try to set up some split tests which help in increasing the conversations.
Step 7: Through this, it becomes possible to make the Funnel live.
There will be a go button and by clicking it funnel will be live.
This will kick start the collection of leads and sales.
Step 8: One can start tracking their stats by now.
So, these are the easy steps through which it becomes possible for entrepreneurs to create their sales and marketing funnels.
It is straightforward to use, and there are endless numbers of people who are already using this.
Entrepreneurs are allowed to sign up for ClickFunnels, and through this, they can try a FREE 14 Day Trial.
This will help them in checking ClickFunnels is useful for them or not.
The best part is there is no need to pay for updates of this software.
There will be constant updates, and new templates are added frequently.
These all are free once this is purchased.
Since this software is on the cloud, whenever there is some update, or they add some feature, the user will get those automatically in their account.
To use this tool, there is no need to install anything else.
There is no need to have an entire IT department for using this website.
User should just login here, and he should start clicking.
Through this, he will be able to build all kinds of pages in the funnel.
Next, this is about security.
Security has been considered to be the top priority here, and hence, it has been built so that the member area, subscribers, and even funnels are secured.
There is no need to worry about plugins, as well.
Next thing one may worry about is load. There is no need to worry about this, as well.
This is because it is hosted on public cloud cluster, which is most abundant in the world.
So, there is an unlimited ability actually to scale in real time.
Even if there are 100000 visitors, it will never get slow down.
When it comes to contracts, there is no headache of long-run commitments as well.
ClickFunnels can also be used for a month.
If the user likes to cancel it, he can do it anytime.
In terms of owning the content, the user is the owner of the material.
There is no permission to use the material or even to contact the users for some other reason.
So, it is basically used as a tool through which you can deliver some content.
Other best thing about ClickFunnels is that when the user cancels the account, he can still make use of the data.
This is not the case with many of the platforms we have for software as a service.
When the user cancels the account, usually the data becomes inaccessible.
But in case of ClickFunnels, there is an option that user can download CSV files.
Along with this, the account will back up everything so that the user can come back and reaccess it.
So, it is the right time to try the FREE 14-day trial.
It is understood that sales funnel vs. marketing funnel is a complex topic which can be even discussed for the entire day.
But most important thing, that entrepreneurs, should realize here that, both marketing and sales have many things in similar.
They are very similar when we look at them in many ways.
Understand that both sales and marketing are activities which are both aimed to gear up in making money, they cost money, and they deal with psychology as well.
A marketing funnel is something which works towards advertising the product or service for helping leads in giving a reason to buy the service or product.
Whereas, in another way, the sales funnel always deals with actual points which are gained from marketing funnel, working towards making them buy.
The main difference is this not for one time but as often as possible.
This is the reason both the sales team and the marketing team should be provided with the best technology so that they are always as productive as possible.
I am an independent ClickFunnels Affiliate, not an employee.
I receive referral payments from ClickFunnels.
The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.