Hair salons are not one in a dozen.
They are everywhere, which means anyone planning to get into the beauty business or is already running a hair salon.
Should pay special attention to their marketing strategies if they hope to attract more customers and grow their business.
You need to drive more clients to your hair salon business and do whatever it takes, short of giving free sessions, to retain your customers.
This is a business where customer loyalty is critical and is either won or lost during the client’s first session in your salon.
So how do you make people discover your salon and win their loyalty the first time?
Customer loyalty is a powerful marketing for a hair salon strategy.
It not only ensures that your customers keep coming back for your services but they also recommend your business to their friends, relatives, and colleagues.
Most people hate changing salons because they are not really sure of the kind of services they’d get in a new salon.
If you win their loyalty, they’ll be your clients for life, or at least until they relocate to another place.
The problem with creating customer loyalty in the hair salon industry is the fact that you only have one shot to win them.
Fortunately, if your salon has skilled stylists and a warm friendly atmosphere, you’ll not have a problem building client loyalty.
The only challenge you’ll have is how to send clients to your salon.
This is where creating an effective sales funnel comes in.
A sales funnel is at its most basic form an automated sales process designed to boost sales and conversions.
The sales funnel provides your customers with an easy path to your services and helps you grow your business fast.
It is the path a potential customer takes after locating your hair salon website online to the point where they visit your physical location.
At the top of your funnel is your website and at the bottom of the funnel is your salon’s physical location.
The goal is to ensure that the content of your website is influential enough to make potential customers reach the bottom of your funnel or enter your salon.
A sales funnel is one of the most important marketing concepts that any business can have.
It puts your marketing on autopilot.
It can help your company grow from zero customers to a successful salon very fast.
When you understand and practically implement this business concept.
You’ll start generating more salon appointments from your website than from your other marketing channels.
The sales funnel uses the power of persuasion to influence your website visitors to schedule appointments and actually walk into your hair salon.
The sales funnel describes the path a website visitor takes before physically walking into your salon for an appointment.
If you understand how the funnel works, you can optimize it and automatically generate more customers via your website.
The funnel is specific, targeted, and designed for your target customer.
There are many ways you can describe different stages of a sales funnel.
But they all have to do with how you transform a website visitor to a prospect and eventually into a paying customer.
For example, someone who’s looking for a hair stylist in your location and lands on your website via Google search or a social link becomes a prospect or potential client.
The visitor may read items in your blog posts or check the services that you provide in your salon.
If she signs up to your email list to get more information about your salon, she becomes a lead that you can continue marketing to later on.
You can contact her with special offers, discount coupon codes, or simply provide more information about the latest salon products and services.
If she calls your salon straight from the website to schedule an appointment, she moves from being a lead or prospect to a buyer.
A sales funnel has four stages namely Awareness, Interest, Decision, and Action (AIDA in short).
Each of these stages represents the mindset of your prospective customer and requires a specific approach from you as the salon marketer.
You need to ensure that you are sending the right message at the right time in each stage.
Let’s look at each of these stages in more detail.
This is the point where you catch your potential customer’s attention.
For the first time via Google search, a tweet, LinkedIn post, or even a Facebook post about your salon shared by another customer.
The potential customer then becomes aware of your business and all the great hairstyling services that you provide.
If everything works out fine, the client can book an appointment immediately based on the high quality and reasonable price of your services.
After clients have developed an interest in your salon, they will naturally research more about the business.
Do comparisons with other similar businesses in your neighborhood, and generally evaluate their options.
It is at this point that you need to swoop in with valuable content showing why they should choose your hair salon over the rest.
Don’t try to sell to them aggressively but give them a strong reason to check out your services instead.
They might get turned off if you push too hard.
Your goal should be to establish your expertise in hairstyling and show the benefits of your salon to help the prospective client make an informed decision.
This is the point where the customer is ready to buy your hairstyling services. In most cases, the customer will already have two or three options to consider including you.
Tilt the scales in your favor by providing an enticing bonus service, discount code, or any extra service or product that your competitors don’t offer.
The goal is to make your salon irresistible enough to make the prospect take action.
This is the bottom of your sales funnel where the customer takes the desired action, in this case schedules an appointment and actually walks into your hair salon.
Keep in mind that the marketing for a hair salon process doesn’t end when the customer takes the desired action.
There’s still more work to be done.
You want the customer to not only come back to your salon next time they need their hair done.
But to also make more purchases and recommend your salon to their family, friends, and colleagues.
You want to turn one purchase into even more purchases.
To achieve this, focus on customer retention and loyalty.
Provide the best quality of services you can afford and invite the client to provide feedback on your website or a testimonial about your salon on social media.
So how do you create an effective sales funnel that does all this work on your behalf ?
You can do it with ClickFunnels.
ClickFunnels is one of the best sales funnels software available today.
It gives you everything you need to promote your hair salon business and services online.
It even comes with a free 14-day trial that you can use to build your first funnel.
You can test the service free of charge without any obligation or contract.
It’s a risk-free trial that you can cancel anytime.
Here are some of the key features and benefits of ClickFunnels:
It comes with a simple to use drag-and-drop web page editor
It helps you to build effective sales funnels that actually convert and drive prospects into your salon
Easy-to-install one-click upsells
It allows you to implement Facebook and email marketing automation
Provides you with everything you need to build your sales funnel in a simple intuitive dashboard
ClickFunnels provides you with everything you need to cover all the four stages of an effective sales funnel.
From creating awareness to ensuring that potential customers end up taking action by scheduling an appointment with your salon.
If you are not sure how you can use a sales funnel for your hair salon business,.
There are plenty of funnels inside your ClickFunnels account that have been tested and proven to transform your website visitors into clients.
You can even take ClickFunnels’ One Funnel Away Challenge and see how it can help you take your salon business to another level.
If you are starting out with ClickFunnels you could easily get overwhelmed by all the available options that they have.
ClickFunnels can be a little intimidating at first but once you’re up and running.
You’ll know how to customize the software to suit the unique marketing needs of your hair salon business.
To help you learn how you can build a high converting sales funnel that will drive customers to your business, ClickFunnels provides you with innovative 30-day challenge training.
This is a simple but effective program that gives you step-by-step guidelines on how to launch your first funnel.
The training is provided by three expert coaches, Russell Brunson, the founder of ClickFunnels, as well as Stephen Larsen and Julie Stoian.
Who are experienced professionals in building funnels for all types of businesses.
Inside the kit you will get the following valuable resources:
A hardcover book titled 30 days.
The 550-page book provides you with detailed plans from 30 experienced members of the “Two Comma Club”.
Who will show you how they can restart their businesses all over again if they lost everything they have achieved so far.
It’s an amazing and interesting book to read.
A spiral-bound One Funnel Away Challenge workbook that guides you on how to implement the training within 30 days.
The workbook contains a checklist of all the tasks you need to complete every day as well as space for brainstorming your ideas.
And links to useful videos and other resources for each mission.
An MP3 player with all the radio recordings of Russell and Stevens daily trainings and the life coaching course that they did on the first challenge.
The audio recordings make it easy and convenient to go over the training during work breaks or even at the gym.
After the 30-day training, you will have learned a lot on how to market your hair salon business, including the following:
Setting the right mindset for success
How to craft irresistible hair salon offers that your web visitors will have no choice but to come for them at your salon
Creating attention-getting hooks and stories to persuade website visitors into scheduling appointments with your business
Combining your hook, story, and offers to create a sales a compelling funnel
How to drive traffic to your funnel and start getting calls or generating sales
This is simple but effective 30-day training on how to set up your funnel, how to drive traffic to the funnel.
And how to transform visitors into customers. All it takes is dedication and a little work every day for just one month.
How do you like to get a discount when signing up to ClickFunnels ?
You can do it using the Funnel Builder Secrets pricing provided by Russell Brunson himself.
Instead of paying $297 for the Etison Suite of ClickFunnels, you could simply sign up to Funnel Builder Secrets.
And get ClickFunnels as well as extra bonuses that you would have otherwise paid for if you’d bought them individually.
Some of these valuable benefits include Traffic Secrets and Funnel Scripts.
These two alone will show you how to drive traffic to your funnels and convert the traffic into buyers.
Remember ClickFunnels is the best sales funnel software that you can use to create effective sales funnels for your hair salon business.
I am an independent ClickFunnels Affiliate, not an employee.
I receive referral payments from ClickFunnels.
The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.