Today there are a lot of platforms available for marketing in the automation market.
Among them, Pardot and HubSpot are two of the common platforms.
Both these platforms offer plenty of features which help all the companies irrespective.
Of their size in aligning their goals with their sales.
Personalization of marketing messages for all kinds of audience segments, and even for improving lead management.
But companies should understand that these two platforms, which are meant for marketing automation, can never be interchangeable.
Let’s understand and compare the key features, along with other factors related to Pardot and The CRM tool HubSpot.
The comparison will help in making informed decisions in choosing the right platform, which suits your business.
The CRM software HubSpot is considered to be the robust software available for marketing automation.
It provides all the necessary tools which business needs for managing blogging, marketing, website analytics, social media, and more.
It is possible or the users to create automated workflows by using automation capabilities exhibited by the platform.
Along with this feature, HubSpot also allows them to nurture, capture, and even evaluate leads.
In addition to these features, HubSpot also allows business marketers to integrate Customer relationship management systems.
Of thirds parties with their contact database.
This leads to will enable sales in the business to get the complete inside scope on the lead as well as to make quick follow-ups.
Pardot can be understood as a B2B or business to business platform available for marketing automation.
The platform helps companies to simplify the process of improving the online marketing results.
Along with these, it also helps in aligning the goals related to marketing teams and sales.
It also integrates with Salesforce CRM or customer relationship management software.
And allows companies to leverage and identify valuable marketing data quickly through a centralized and intuitive platform.
Another thing is Pardot also will enable users to perform A/B tests email campaigns.
For determining what resonates for building and contacting the perfect message.
It is possible for the users of the CRM tool to set up workflows for marketing automation via templates and custom builder.
More than that, every template available can be customized so that it suits requirements in user’s workflows.
There will be standard workflows, and these require choosing a segmented group of lists which comes with AND or OR conditions.
After this, users should set up options like send an email or send SMS.
All the workflows present here are based on the lists.
The lists are convenient for the building when the user loads software with his contact data.
But remember that marketing automation which comes with HubSpot is Free, basic, starter packages.
Only the enterprise plan or professional plan can help in automating the marketing efforts.
Through the features called Engagement Studio, it is possible for the users to create automated campaigns in Pardot.
After they enter the contact details, Pardot presents them a map which contains a start, a plus, and an end sign.
For adding a rule, users should click plus sign, which can also be used for adding an action or a trigger.
Pardot succeeds in competing with all its competitors through the endless activities included by its custom automated campaigns.
Along with measures, it can also include endless options and reactions.
More than these, users are provided with a drop-down list for activities which determines the next step in the sequence within the provided options.
This can be understood as a versatile branching sequence which doesn’t restrict branching commands quality that users provide.
If we consider the three main tiers of product that is Ultimate, Pro, and standard, Pardot provides marketing automation for all these tiers.
But one must note that more advanced features are seen only in Pardot ultimate and Pardot Pro.
If we have to compare the CRM tool and Pardot in terms of marketing automation.
One needs to understand that both these platforms allow their users for setting up the automated workflows.
But Pardot’s action, trigger, and rule sequence come with a lot of instructions, and hence it seems to be a complicated procedure.
Let’s understand what these two platforms offer when it comes to reporting.
The CRM tool provides highly robust analytics along with powerful insights which allow the users to track the performance of the campaign.
Along with this, they also create detailed reports, and it will enable them to make a comprehensive analysis of customer’s feedback.
The native reports in HubSpot even cover landing pages, page analytics, sources, contact lists, competitors, campaigns, attribution, revenue, and also companies.
Also, the users can break down the reports at the organization level in the CRM database of their business.
Hence it helps them to spot critical trends over a long duration of time.
If the company needs some specific reporting like revenue reports or custom event-based reports.
Then they can choose the Enterprise version of The CRM tool software.
Pardot platform offers unique reporting features which enable marketers in business to track.
On the return on investment or ROI, email metrics, customer lifecycles, and even campaign performance.
These help to identify the spots where the workflows are falling short and identify the elements which attract most of the attention.
Along with these, Native reports provided by Pardot cover marketing ROI, pipeline stages, conversions, webinars, AdWords campaigns, email analytics, and many more.
It also allows users to display some data in a customized, simple dashboard.
More than this, Pardot users are allowed to connect the software with any other marketing channels.
It helps in easy tying of revenue back into assets.
If we need to compare HubSpot and Pardot, both are very useful for analytics.
But users must understand that The CRM tool is much simpler to use when compared to Pardot.
Let’s understand both the CRMs in terms of customer service that they offer.
Hubspot The most important thing which should be noted is Hub Spot’s representatives.
Are always available and can be contacted through phone, live chat, and email.
They can be reached through the support portal.
If the matter is not so urgent, users can also reach them through Knowledge Base provided by the tool.
Here over thousands of resource on the app’s functionality is made available.
Through this, it is possible to troubleshoot most of the issues.
Also, the same Knowledge Base provides many training programs, platform certifications, and even training programs.
These help the users to get familiar with and to different on board features along with trying to master the platform to become more and more proficient.
There is a customer forum initiated by HubSpot.
Which helps to communicate with other users of the tool.
Here users can see communities which discuss design, marketing and partners, and even on the Academy.
Along with these, there is also a developer community in the same forum.
This CRM platform always allows its Enterprise and Professional users to request the onsite boarding.
And dedicated support from the Inbound and Technical assistant.
In the case of Pardot, users can get in touch with the designated team or with the Client Advocates.
They help in providing complete details on new features, handling account audits, conduct strategy sessions, and even offer office hours.
In the case of general inquiries, through the support portal users can get in touch with the support team.
In addition to these, there are free training every week, ongoing technical support through phone and email, and access to the Pardot’s Idea exchange.
Here users are allowed to vote for a new feature in the product.
There is unlimited access given to knowledgebase and even for Pardot Customer Hub.
If we have to compare these two platforms in terms of customer support they provide, they both are best in providing the service.
But comparatively, HubSpot’s ecosystem is more significant than the Pardot’s ecosystem.
The tool’s user base is relatively broader, and its training, forums, certification programs, articles are comparatively educational and robust.
Let’s compare these two programs in terms of pricing.
There are five subscription plans given by HubSpot to choose from.
They are Free, Basic, Starter, enterprise, and Pro.
The users who are enrolled for the tool in the Startups Program are always get qualified for some special pricing.
Free- this can be understood as a basic package with minimal capabilities in terms of content.
Small teams can choose the option, and it is ideal for beginners.
Starter- the price is $50 per month.
For novice marketers and solopreneurs offers basic features.
Some example can be lead tracking and form customization.
Primary– plan begins at $200 per month.
There will be an onboarding charge of $600 per month, and this is just one time.
The program comes with accommodation for 100 contacts per month and 3000 website visits per month.
For each additional 1000 contact set, users are charged $100 per month.
Pro– The plan begins at $800 per month.
Other than this, users are charged $3000 as onboarding charge one time.
The program introduces users to the functional automation as well.
It will enable automate inbound campaigns at the scale.
The plan offers unlimited website visits along with 1000 contacts.
$50 per month is the bill for any additional 1000 contacts sets.
Enterprise– The plan begins at $2,400 per month.
The one-time onboarding charge in the program is $5000.
The package also comes with unlimited website visits along with 10000 contacts.
For every additional set of 1000 contact, users are billed 10 dollars per month.
If the user belongs to the Enterprise category, then he gets valuable extras.
For example, load scoring and reporting.
Also, they get the ability for generating custom reports which help in measuring and tracking inbound campaigns.
Let’s look at the pricing for Pardot platform.
Pardot platform provides with three price tiers.
They are ultimate, Pro, and Standard.
All these three plans offer annual billing, and they include 10000 contacts.
Standard- Standard plan costs 1,000 dollars per month.
And it includes the offers like lead nurturing, standard CRM integration, ROI reporting, forms and landing pages.
Email marketing, in-depth prospect tracking, and lead scoring and grading.
Pro- Pro plan costs 2000 dollars per month.
It includes advanced dynamic content, Google AdWords integration, rendering preview.
And email spam analysis, advanced email analytics, features which are present in the Standard plan.
The Application program interface access to up to 5 concurrent connection along with 25 calls a day.
The integrated marketing calendar, social profiles, and even multiple scoring categories.
Ultimate- The plan costs 3,000 dollars per month, and this plan includes, features included in the Pro plan.
Dedicated IP address, custom user roles, custom object integration.
An application program interface access to up to 5 concurrent connections along with 10000 calls a day.
If we have to compare the tool and Pardot platforms in terms of pricing, in both the platform’s pricing is based on several contacts.
Given that are in the user’s database.
But if we consider the starting price, HubSpot offers lesser starting price.
More than these, the basic plan in the tool allows the users to accustom the solution as an email marketing tool, which is affordable.
There is no need to invest in a marketing automation package, which is an enterprise level.
Template designer tool is present in both the CRM platforms.
The device can be utilized for the creation of base designs.
Which can later be used many numbers of times when creating multiple landing pages and emails.
The designer tool offered by HubSpot can be best suitable for any all types of technological savvy.
For non-developers and designers, it provides drag and drop intuitive templates.
By using these, they can create many kinds of models both for landing pages and emails.
The drag and drop system offered also provides pre-made modules for everything like Call to Action and Content Sliders.
Along with delivering pre-made modules for creating custom modules.
When HubSpot is used, it is also possible to create the template from scratch by coding it.
There is extensive documentation available on HubL coding language though it is possible to create best and intricate designs as well as contents.
For example, custom fields can be included for users when they enter their details on the landing page or email.
If we consider Pardot, unlike the tool there is no central area where users can edit templates.
For every template type, Pardot offers two separate areas.
Each city provided has a unique set of options which is related to the template user is building.
If we consider email template, then Pardot offers more than 40 models which are pre-made layouts, and these are available in starter templates.
If the user is not interested in pre-made templates, they can create custom templates from scratch.
Once the user selects some premade template, the code is automatically populated in HTML Tab.
If in case user chooses to create a model from scratch, even in that case.
Pardot offers starter text in the simple model which can be built further.
Let’s compare the tool and Pardot in terms of template designer tool.
HubSpot is the winner here since it allows the user of all skill levels to build highly responsive landing pages quickly.
It is possible because of the premade modules available, and it keeps everything in the single designer module.
If we consider the management of document files and images, HubSpot looks more effective than Pardot.
The main reason being, it comes with a File manager, which has a more visual approach.
The file manager here allows users to upload files, create a folder structure, and even preview thumbnails from a single, clean interface.
In the case of Pardot, content management is designed differently, and it looks like a data style listing.
But even Pardot allows users to create folders, preview folders but these folders are created in a separate area.
To preview an image, the user should click on the file in Pardot.
Even though the file manager provided by Pardot offers similar abilities like the one provided by the tool, the file manager in this tool is very easy to use.
It offers user-friendly UI, and even previewing images look very easy.
These two features, along with creating folders, are all given in a single interface which helps users to manage their content easily.
Similar to forms, landing pages are essential.
Experts have the opinion that automation, landing pages, and types should be treated as bread, jelly, and peanut butter respectively for a MAP system.
Both the platforms for CRM provide the abilities required to create landing pages.
But similar to layout templates, both these platforms offer editor interface wherein users can make changes using visual interface.
When it comes to editing pages, it is observed that the editor provided by the tool is more advantageous.
The main reason is users can create multiple pages by using prebuilt modules.
Also, the editor in the tool shows up contents in the correct form.
This is not the case with Pardot where there is no entry for CSS hosted by the third party.
There is one more limitation for Pardot.
That is with its standard plan.
Like forms, there are only 50, but HubSpot just in its basic idea offers unlimited.
The CRM platform looks great when we think in terms of landing page features since it ultimately renders all the CSS along with additional modules which are prebuilt.
More than that, there is drag and drop, responsive templates which keeps HubSpot in the first position.
The integration provided should be straightforward so that users can easily connect their systems and transfer data between these systems.
Here both of them can be integrated into the Salesforce CRM application.
Each and these systems have multiple integrations which can be connected.
There are many reasons behind keeping the tool on the top of the list.
When we consider the ability to get integrated into multiple systems as well as vice versa has made HubSpot a beautiful platform.
Both of these CRM platforms have offered the ability to create redirects.
Even though they both provide the same feature, redirects are different in each system.
In the case of the tool, redirects are created by using COS URL Mappings.
Another way is via expiring pages and advanced settings which is present in the page editor by entering redirect URL location.
In the case of Pardot, redirects are like tracked links.
So these can be used as links in the websites.
Once the connection is visited, it gets redirected to the user as he configured it.
The drawback here is it is not possible to expire, landing page and then redirect as we do it in HubSpot.
Even though both the platforms provide abilities for creating redirects since the tool allows redirect old landing pages just inside the editor looks more beneficial.
Forms are an essential part of MAP platforms.
Along with these, even testing is an integral part. When it comes to making improvements on a continues basis, testing helps a website.
Also, testing helps the site to keep intact with their original goals.
Both offer the feature, but they are utilized differently.
It is possible to create A/B variant tests in the tool.
This can be created on any landing page from the main landing page dashboard.
In the case of Pardot, landing pages should be created first.
After that user should reach another area for creating multivariate test and he should choose the landing page already designed.
Multivariate tests can be easily created on both platforms.
But HubSpot is indeed more comfortable and beneficial since the option is offered in the same area as that of the landing page.
But in the case of Pardot, it is present in a different city.
Pardot is one of the Salesforce products.
The integration provided here is excellent but understand that it is just integration.
The platform works as one of the third-party services, which is connected with the Salesforce.
And it is not a native extension.
Lists here are synchronized, and users may get frustrated with bi-directional synchronization.
One more point to note here is all the Salesforce functions are not entirely fleshed out as users may hope.
HubSpot is best suitable for all kinds of small business which don’t come with coding ability.
The tool is straightforward to use, and more than that, it is an intuitive platform.
The blog provided holds an enormous wealth of knowledge, which helps business owners in learning about online marketing.
The tool can be considered as all in one and a complete solution.
Whereas Pardot is best suitable for Salesforce users. It is ideal for users who are looking out for an automated solution for marketing.
The drawback here is the account starts with only a single user.
Pardot provides API access only for its PRO users, and the starting price is 2000 dollars a month.
Even though it is suitable for some businesses, it is one of the highly expensive solutions.
Even though both help businesses in accomplishing their marketing automation goals, HubSpot is considered to be the better product.
The main reason is the tool has a more polished finish, and hence it is user-friendly.
Also, it just takes very fewer steps for end users when it comes to completing content creation goals.
Features and benefits of HubSpot
Today businesses are experiencing growth through effective and most popular methods like inbound marketing and sales approach.
Also, there is a considerable number of tools available for marketers.
But even today, it can be challenging for businesses to decide on devices and make them work together effectively.
Hence businesses easily fall in love with platforms like the market platform since I provide all the necessary tools in a single platform.
HubSpot is the best inbound sales and marketing software available today.
This platform is helping businesses to close customers, to convert leads, and to attract visitors.
The market platform is one among the one-stop-shop platform, which helps in executing inbound marketing right from the beginning to end.
Also, it can replace all the other marketing tools available in the market.
There are many factors which makes it a robust platform and highly attractive software.
Let’s look into some of its features.
The marketing software provided in the market platform allows most of the marketing tools needed for the business.
All the necessary tools are available in a single point.
Marketing campaign here helps in promoting and creating buyer-driven content through features available like blogging, landing pages, and email.
The blogging platform available in HubSpot is fully integrated, and it equips powerful tools for generating traffic.
Engaging content plays a significant role in inbound marketing.
When The market platform is used, it becomes easy to write, edit, and format contents in blogs via the on-page editor available here.
SEO optimization is also straightforward in HubSpot.
There will be keyword suggestions given when the user is creating blog content.
Also, there will be SEO advice as well, which helps in outranking with competitors.
There is a built-in analytics tool offered by the market platform, which helps in identifying posts which are generating customers, leads, and traffic.
Through this user can decide which content is effective in driving the results.
When it comes to improving marketing ROI, using landing pages are useful.
There are mobile optimized templates in HubSpot which are built in which can be used for landing pages.
Also, the user can create their landing pages from scratch since the market platform provides user-friendly editor.
Users can also preview their landing pages before even publishing them.
Through displaying calls to action, personalized content along with forms for different visitors, it is possible to improve landing page performance.
Based on the visitor’s location, device, source, and buying stage, it is possible to show content dynamically.
Once the landing page becomes life, the user can analyze the performance, and they can even perform A/B tests on every element.
This helps in driving most conversions.
Similar to blog features, HubSpot also provides keyword suggestions which are customized.
There are endless opportunities for the user.
Business need not hire an IT person or designers for creating professional email design.
Through making use of drag and drop features available in HubSpot.
It is possible to create branded, reusable email templates or user can also choose a model from the extensive library provided by the marketing platform.
It is possible to tailor emails for every subscriber, which leads to higher open rate with the personalized name.
The marketing platform can also tap into lifecycle stage of the subscriber.
And it can list much other information on stored in CRM like list membership.
Which results in forming most relevant CTA, and links, and subject lines which are.
The best part is the user can even schedule their email campaigns if needed irrespective of time zones.
Marketing automation can help in closing more and more deals.
Marketing automation also helps in tailoring content, emails, offers, and even outreach at scale.
Through automating email campaigns, it becomes easy to move down the funnel, and that helps in generating more and more qualified leads.
Users can choose from plenty of conditions, triggers, and even actions for sending the right emails to the right leads at the right time.
But understand that automation is not only restricted to email.
Users can automate many other tasks if needed, and they can also trigger internal notifications for their team.
Marketing and promotion are main thing when considering the business point of view.
And there are surplus platforms providing the best form of marketing techniques.
The marketing platform allows users to perform lead management.
And through which they can access complete details about the lead just in a single profile.
Also, it offers a chronological timeline at every touch point.
Which is between the company and contacts like page visits, email, downloads, and social media interactions.
There is no chance to miss even a beat.
The best part is the inbound marketing platform and free CRM provided by HubSpot work together in the best way.
Even though the user is making use of Salesforce as CRM, there is nothing to worry.
HubSpot and Salesforce integration is also available.
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