It is very hard to appreciate what a landing page builder is until you understand what you are looking for.
One might thing that they understand however after investing in tools that will never give you.
What you were promised gets you frustrated then that’s the time you start to understand.
Below are a few items you should expect from a good landing page builder:
It should be incredibly easy, bug free, intuitive and real drag and drop.
Keep in mind that dragging and dropping into already pre-set blocks is not truly drag and drop.
Getting forced into using existing templates without freedom is not drag and drop.
It should have a lot of customizable templates for the user to choose.
It should possess tools like webhooks
It should be integrate-bale with your preferred CRM
In case you are in the market looking for a landing page software.
Unbounce is a landing page software that was launched back in 2011 while Clickfunnels was launched years later.
The two types of programs vary in the market depending on their price and features.
It can be very time consuming and expensive to find the right type of landing page builder that will be suitable for your business.
You might be on the edge wondering whether you should go for Unbounce or Clickfunnels.
One thing you should understand though is that a good landing page will be of great help to your business.
There is nothing that is as competitive as doing business online.
In order to succeed, you will need to have good campaign ads that are engaging.
You also need to be smart, witty and SEO compliant.
This is why it is recommended to use landing page software and be able to utilize what it has to offer.
Regular updating of the software templates is highly necessary as it helps to improve the conversion rates.
There are other marketing campaigns like writing sales copy, A/B testing and social media ads that have proven to be quite resourceful.
Nonetheless, the best decision you can ever make for your online business is to invest in a good landing page.
This is why it is always recommended for one to weigh their options before settling for one.
You may want to weigh your options before signing up for a landing page.
In case you are considering a landing page then you might want to check the comparisons to see which one is right for your business.
Unbounce was released back in 2011 with the purpose of helping people who own online businesses but did not know how to code or design web pages create landing pages.
It was the first time a business owner could have complete control over the appearance of the landing page without having to be a tech geek.
After the release of Unbounce three other companies released their software programs that are very similar to Unbounce.
These software’s include: Leadpages, Clickfunnels and Unbounce.
Each of the software options offers its own unique benefits.
Here you can read the comparison between ClickFunnels VS Leadpages.
Unbounce is very unique and intuitive software that provides the best front end landing pages.
Some of the best features that you will find include Dynamic Text Replacement tool.
Which lets you match up your keywords with the landing page in your pay per click program.
Whenever you click on an ad, you are allowed to copy the headline to the ad.
This helps the visitor have a professional and streamlined experience.
Another great advantage is that you can add SEO, keywords as well as metadata to your landing page.
With all these tolls you will be able to receive higher ranking in google.
Convertables is another great feature that gives you the option to create overlays and sticky bars.
Overlays basically enables your landing page to have pop up call to action throughout the page and it helps to engage the reader effectively.
It is very possible to set up overlays that target visitors leaving the page.
This technique will entice the reader to stay on the page and keep reading and in turn your sales pitch will rise automatically.
The good thing about overlays is that they are set up for use.
However, you can also customize them in order to suit your websites theme.
Sticky bars are used to draw attention to the products that are on offer.
They are characterized by bright colors with some responsive in the mobile version when target those who shop through the mobile phones.
The main purpose of sticky bars is to increase the conversions.
Unbounce basically is one of the best landing page platforms.
That is available in the market and is integrateable with google analytics, word press and email platforms such as AWeber and MailChimp.
ClickFunnels was developed several years later after Unbounce.
wWith the sole purpose of helping entrepreneurs be able to run a successful business online.
Without having to worry about building pages in order to close the sale.
It prides itself in providing the most convenient software that ensures menial task is done professionally and efficiently.
Simply put, ClickFunnels does all the work for you, you don’t need to worry about learning coding and web designing.
The software has expanded its horizon even beyond landing pages.
In that it gives one the privilege to create webinars, membership sites and a lot more.
In comparison to Unbounce Clickfunnels definitely is the bestter software.
It is not just an ordinary landing page software as it also offers sales pages, opt-in pages, order forms and email autoresponders.
These features are developed with a pre-setup templates that enables them to be plug and play.
And if you are tech savvy you can even customize further to add your personal touch.
ClickFunnels basically allows one to add and remove videos, taglines text or even move them to a different position.
The software has the best payment system where you can easily, upsell, downsell and process payments directly on your sales page.
This makes it very handy for advanced online sellers.
ClickFunnels gives on the privilege of integrating with other email marketing providers.
They also have their own email provider with a monthly package that enables the autoresponders to increase their sales.
This means that if you have not signed up for any email service provider then ClickFunnels has got your covered.
Before we even get to further to distinguish between Unbounce and Clickfunnels.
It is highly recommended that we first understand what a landing page is.
A Landing page is basically the first page of your sales funnel.
It has great benefit to the business in that it gathers email addresses of potential customers and turn subscribers into customers.
The landing page has to be professional and be able to link to other additional pages that will help to increase your sales.
It should also be a simple call to action that will entice the user to click.
The best landing page builder in the market is the one that makes life easier by automating most of the tasks.
It should be embedded with a drag and drop feature that provides customizable templates that meet your individual needs.
A good software should be able to be integrated with existing CRM as well as universal marketing tools such as webhooks and Zapier.
It will be an added advantage if it can integrated with email marketing tools to make your work easier.
Unbounce and Clickfunnels are the best landing pages in the market, as they have landing page templates that will put you a step ahead in the market.
Nonetheless, in case you want something simple then Unbounce should be your choice.
However if you are looking for something more diverse with multiple options then Clickfunnels is the way to go.
Sales funnel also known as a marketing funnel is a landing page that collects the customer’s information.
Such as email address, credit card information as well as take product orders while some can even provide freebies for your customer’s interest.
It can be a single page or multiple pages that are networked together.
In order to lead customers to various pages on your website as well as provide multiple sales opportunities.
The best thing about using sales funnel is that it has the ability to convert visitors into potential lead customers.
There are a lot of ways in which you can make a sales funnel, however, the most important thing is to make it work for you.
The greatest disappointment is that if the target audience do not respond to your sales funnel.
Then regardless of the number of hours you put into it, it will just be a waste of time, money and resources.
If you want to end up with the best sales funnel that will make high conversion rates within no time then follow the tips below.
For those interested in building a sales funnel that is more advanced then you should definitely use Clickfunnels.
The advantage with Clickfunnels is that it gives you more choices such as:
▪️Auto Webinar Funnel,
▪️Custom Funnel as well as Opt-in Lead Capture.
The best way to build your sales funnel is to get information of your customers’ needs directly from your customers.
You can obtain the information through email subscription and ask them where they incur challenges.
Getting to know your customers’ needs will give you crucial information on how you can go about building your sales funnel.
You will also be able to provide your customers with what they need.
And this will keep them revisiting hence it is important that you get a good understanding of your customers.
Once you get a good understanding of your customer’s needs, start to narrow their issues down to the most popular.
Solve the most popular issues as it will get to a wider audience.
Once you get to fix the most pressing issues, your customers will back to you in case they have additional problems.
Getting response from customers is not easy considering the fact that everyone is busy and everyone’s time is equally important.
You can provide incentives in your email listing in order to entice your customers.
This will not only help you get feedback but also build your reputation.
As your customers will not see you just as a sales orientated person but someone who cares for their interests.
Having a social group online where your customers can interact as a community is very important.
There are various social networking sites such as Facebook, Instagram and twitter. Creating a social group is as good as creating an email listing.
The best thing about having a social networking is that the members get to have an exclusive community where they can learn from you as well as from each other.
When it comes to creating a social group make sure that is specific to a particular niche so that it can only accommodate a few members.
A group with a limited number of people provides a great way for the people to interact in a more intimate way and build relationships.
People who feel like you are a friend to them will be more likely to trust you and your products or services and this will increase your sales.
The sales funnel is divided into four stages which include: intro offer, main offer, lead magnet and read magnet.
It is highly recommended for one to master each of the stages in order so that you can get the most out of your money and time that you invest.
Once you have gained a good understanding of each stages it will be very easy to run a sustainable business as well as gain life long relationship with the customers.
When you start to compare the sales funnels capabilities of ClickFunnels vs Unbounce.
Then you will realize that it is very easy to set up a landing page in a sales funnel as opposed to Unbounce.
Once you have established the most popular topic, you need to map out your sales funnel.
It is very necessary to keep your readers engaged while helping them fix their biggest problems.
If you are not able to do so then keep in mind that they will Google search and in the end you will lose your sales force.
One of the best places to start is refine your research skills.
Do a thorough research on the topic and make sure that it is specific to the problem that needs to be addressed.
How can you improve on the posts that have already been covered ?
What kind of updates are relevant and current ?
If you are not sure about writing then you can choose to address your customers through a video feed that is if you are comfortable in front of a camera.
Regardless, of the method that you choose your ultimate goal is to make sure that your customers are fully engaged.
You should be passionate and authentic in case you want to build a deep and long standing relationship.
The best way to keep the readers engaged is to put your heart out.
This will help the readers connect with you and it will sell itself.
You don’t necessarily need to be the top authority in solving the problem.
As long as the message is clear, the readers will enjoy and even share with their friends.
It is the dream of everyone to have a post that is viral as it can skyrocket the email listing and website traffic.
While you are researching on the kind of topic that you want to engage your readers with.
One can take into consideration a blog post or any other form of media.
That provides an easy way to understand or even a case study of yourself or another business fellow who has succeeded online.
Once you have established your read magnet, you move to the next step of establishing your lead magnet.
The transition from a read magnet to a lead magnet is a very important process as it entails taking the valuable information.
That you have obtained and then creating a comprehensive product out of it.
As much as the read magnet is free, it should be able to make your customers desire more.
This will transition them into a sales opportunity that will enable you fix their problem quicker and specific to their case.
The main role of a lead magnet is to entice potential clients to op in whatever it is that you are selling.
Opt-in links are very important for all your posts this is why it is highly recommended that you link your posts or other media with opt-in links.
The lead magnet basically enables the reader interact with you efficiently without having to dig through your website.
In order to join an email listing or rather grab a freebie that they may have heard of in the social media.
The benefit of using opt-in links is that you are able to collect email addresses of clients which you can add to your core list.
With this list you can be emailing your clients over and over again whenever a new product or service is available.
Your online business will be a success whenever you have access to a strong email list.
Adding op-n links to your newsletter, social media, Facebook group, ads, vlogs and even guest post of a high-traffic website can be very resourceful.
You need to be very smart when creating your lead magnet.
It should be very clear and straight to the point.
In the modern business world that is very competitive, people are very busy and do not have the time.
And do not have the time to go through a catalog, eBook or even tons of PDF files.
In case you are writing a blog post then make sure that you provide information.
That the reader can easily go through and finish within one sitting and most importantly do not forget to add opt-in links.
For those who don’t know what to use in a lead magnet then consider using online courses, webinar replay, blue prints as well as printable among many more.
Once you are done with the lead magnet then that means.
That you have successfully created a sales funnel and it’s now time to move to the next step, the intro offer.
Intro offer others known as tripwire refers to a product or service that you put out to your new email subscribers at a low cost.
It is very hard to find a new subscriber who is ready to shell out a lot of cash at once to a client that they barely know.
The best way to earn their trust is to solve a problem that they currently have which might be similar to what other people have.
Once their problem is solved then they won’t have any problem spending a few extra dollars.
One thing you need to understand about the intro offer is that it has to relate with the read and lead magnet.
This means that the information that you provide has to flow so that the reader is engaged all through.
If the information is confusing then the attention of the reader will drift somewhere else and the conversation ends there.
Always make sure that your reader agrees with whatever information that you are providing, it does not necessarily have to be innovative but does solve their problem.
Another very important factor that you need to give great consideration is the pricing.
For instance, the value of the intro offer should be ten times that of the read and lead magnet.
When it comes to the products and services it should be under 50 dollars so that there is little hesitation for the customer to make impulse buying.
You should see it as a way of building relationship and always remember to be courteous that is thank the reader before going into sales pitch.
Your sales funnel should never stop at the intro offer and if that is the case.
Then you might need to change to a paid offer or even provide additional content to your paid offer.
Fixing the intro offer is very important for you to move to the next step.
After the intro offer is the main offer, however, if your intro offer is not able to convert people then there is no way you will succeed in main offer.
This simply means that, if the reader cannot trust you with fifty dollars then don’t expect them to trust you with hundreds of dollars of their hard earned money.
The main offer comes after you have mastered the read and lead magnet.
As well as the intro offer and you have successfully established trust and interest with your reader.
The best subscribers to transition to the main offer are those that are willing to spend in the intro offer.
The main offer definitely is expensive nonetheless, it provides the subscriber with multiple options.
That aid in solving their problems in addition to educating them further on their problem.
The main offer should be able to change the life of an individual for the better by providing sustainable income for the expertise and time consumed.
Some of the offers you can use include one-on-one coaching, live event tickets, monthly subscription and even physical products.
You will need to promote your main offer in the moment you have the idea in mind.
And you have worked all the details that is required to present to your audience.
There is no way you will be able to get returns for your time and money if you nobody knows about your product or services.
Some of the ways in which you can market your main offer include through sending emails to your contact list or even host a live webinar.
There is no better way to make your landing page and sales funnel to make a good appeal in a crowded market than through optimization.
A sales specific software will help you achieve exactly that with very little effort.
During optimization it is recommended to use your landing page as your main web page.
Then create a separate URL for each sales campaign so that you are able to come up with proper analytics for each sale campaign.
It will also prove to be very resourceful during A/B testing and enable you improve future campaigns.
The advantage with creating a separate URL for each campaign is the fact that it gives you the privilege to personalize each campaign.
By tailoring the information, the reader will only be able to see what they came for and this will in turn increase your sales.
Each of the landing pages that you create will provide an opportunity to segregate your email list.
So that you are able to provide specific offers to individuals who truly want to make a purchase.
Most definitely, you will end up with a lot of landing pages however, it will pay off in the end due to the numerous sales you will make.
Unbounce and Clickfunnels provide one with an easy opportunity to customize and edit their landing pages.
Where you can either add videos, pictures or custom text.
Using Unbounce is advantageous in that it has over 1900 pictures which you can drag and drop as you please.
It is a better alternative for those who are selling a general service that doesn’t necessarily require a photograph or those that do not have an original photograph.
Both Unbounce and Clickfunnels are very intuitive software’s which you can use as it allows one to button colors, edit text and even manage SEO.
As mentioned earlier, you will need to create separate landing pages and each of the landing page will have a call to action (CTA).
You can also place the same link on several landing pages that directs the customers to the same sales page.
Make sure that the link you provide only directs to the same page.
That is relevant to what the customer needs otherwise they will be confused and not make any purchase.
The importance of providing a link to your free webinar cannot be stressed enough.
If you fail to do so then it will be very hard for you to sell a course that is worth hundreds of dollars.
In most cases, the client will just sign up for the free webinar and not making any purchase.
As much as some may end up buying later when they have earned your trust.
You will have lost some potential clients and also you could have made a faster sale.
If you could have convinced them with your expertise through additional links.
If you want to be on top of the game then your landing page should be able to load faster, quicker and free of errors.
It should be responsive on multiple devices such as tablets, laptops and mobile phones.
In order to succeed in the business you will have to emphasize more on the subscribers that you already have instead of spending all your effort looking for new leads.
Those that have already subscribed have a vested interest in your business and it will be even easier to convert them than new leads.
Invest most of your time in identifying what your reader’s really desire as this will help you develop your funnel and boost the conversion rates.
ClickFunnels is the most recommended program for building landing pages.
This is because it is very tiresome and it can take a lot of hours to build landing pages for each campaign.
ClickFunnels simply gives you an easy solution where you simply customize the templates so that they look professional.
Another added advantage is that they can be integrated with PayPal, MailChimp, ClickBank among many more.
The advantage with ClickFunnels is that it possess additional features such as an autoresponder also known as Actionetics.
As a matter of fact, it is one of the best autoresponders in the market since it is able to collect details of user who opt-in to your sales page.
Other benefits that you get to enjoy from ClickFunnels include monthly package fee, they also have an integrated cart system that will manage all your online orders.
You also have the option to apply for membership once you are satisfied with the products or services.
The cost that is incurred when you choose either Unbounce or Clickfunnels varies depending on a number of factors.
The pricing is based on the features that you choose as well as the mode of payment which can be monthly or yearly.
There is a free trial that allows one to try before they make any purchase which is a preferred option if you want to test the program first before purchase.
Unbounce is divided into several packages where we have the basic plan that ranges around $79 a month.
There is the premium plan which is priced at around $159 and adds sub-accounts of clients as well as more landing pages.
You can also upgrade to the Enterprise plan for $399 a month which gives you access to each and every feature that is present in Unbounce.
ClickFunnels is divided into two categories where we have the basic plan and the Etison Suite.
The basic plan costs around $97 and contains 100 landing pages, 20 funnels and 20,000 visitors every month.
Etison Suite is an all-inclusive option that costs $297 every month and provides unlimited access.
For those who exceed the basic plan on a regular basis they will find the Etison plan to be quite beneficial.
When it comes to comparing the pricing it will depend on what you want.
Unbounce has an intermediate option.
Which means that you can choose the option that you want depending on your financial capabilities as well as features that you want.
ClickFunnels on the other hand, has only two options.
If you are in a business that is growing very fast then the best option is ClickFunnels.
Since it has a lot of features and integrations that will make the cost even cheaper for you in the long run.
In addition, it has all the necessary tools that is required to grow a business.
In business you have to invest money if you want to gain profit.
If you have read the article this far, then chances are that you are looking for the best landing page software.
Simply put, the best landing page software is the one that will automate most of the tedious tasks that is associated with running an online business.
Unbounce vs ClickFunnels are both worthy rivals in the market each having its own unique features and characteristic.
A smart and savvy business person will sign for a free trial of the software program so that you get a glimpse of what is happening.
Take your time through the software and make sure that you understand some of the basic functions especially those that your business requires.
If you can have the time to try out the two software programs then it would be a great advantage.
Make sure that you list down the pros and cons of each of the software program so that you can be able to make a good comparison.
ClickFunnels is a better software in general when you compare the two.
It is very easy to use since it is incorporated with a drag and drop feature.
Although its rival Unbounce also has similar features, ClickFunnels is very intuitive and gives one a lot of options to customize.
The built in autoresponder will also save you a great deal of time as it helps to increase sales as well as acquire new customers.
Why would you pay a membership for separately for an autoresponder, copy writer, designer and programmer.
When you can have it as an all-inclusive monthly package in ClickFunnels ?
The software program gives you all the tools that is required to create a custom landing page as well as a sales funnel.
Choosing a software program that will be able to poll your email subscribers is the first step in growing your online business.
Once you have the program the next step is sourcing the problems that is challenging people out there then finding a solution to the problem that affects a majority.
This means that you will be required to create content for both your intro offer and main offer.
In the intro offer you are simply persuading your readers to spend their money on some of your products or services.
That are available at a very low cost as well as entice them to move to the main offer.
The main offer is where the real deal is and if you can make good conversions to this stage.
Then rest assured you will run a very successful business online that is very rewarding.
Building sales funnel and landing pages manually is not an easy task.
This is why it is recommended to invest your time and money in a good software program like ClickFunnels.
You will be required to pay a subscription fee which will enable you generate and automate the sales page of your website at the touch of a button.
Keep in mind that the more sales page you are able to produce the more income you attract and generate for your business.
Simply put, it all depends on how you automate your business.
I am an independent ClickFunnels Affiliate, not an employee.
I receive referral payments from ClickFunnels.
The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.