Application Funnel

How To Create An Application Funnel
In 2020 !

Welcome to this article about creating an application funnel in 2020.

The software that I use to create the Application Funnel is ClickFunnels.

Here you can read my article about the ClickFunnels Pricing

What is the benefit of using an application funnel ?

Application Funnels have the big benefit that you as the seller can learn a lot more about your potential customer and get to know him.

So, you can choose whether you would like to work with your applicant or not.

ClickFunnels Application Funnel

This gives you the freedom of choice.

And presents you as an authority in the eyes of your applicants.

This enables you as well to charge a higher price.

Most importantly you can weed out the ones who aren’t looking for what you are offering and converting those who are.

Application Funnels work especially well when you are looking to capture high-ticket prospects and clients and you are selling to a very specific type of person.

The big benefit of Your 14 Day Free ClickFunnels Trial is that you have access to a lot of courses inside of Funnel Flix.

Particularly the One Funnel Away Challenge is a great training to learn how to build an Application Funnel to attract your dream client.

Now let’s have a look at which components are very effective in an Application Funnel.

The VSL Video Sales Letter

Using a video sales letter is especially useful when you are selling high ticket products and services to your customers.

For instance, educational coaching, courses, software, events there are no restrictions.

This Funnel Step’s focus lies in informing the potential client about the service that you are offering.

 And giving your potential client insights into your product or service.

Besides, that the page itself should have little else beyond this video.

Just a big button to advance to the next stage of the funnel.

This is your call to action “Start Your Application Now”.

The Application Form

The second step in the application funnel is the application form.

The application form helps you to find out how qualified the lead is.

The questions you ask your potential customer, depend on your product or service.

The Homework Page

In the Application Funnel the next step is the Homework Page.

On this page you let your potential client know what happens if they are accepted or declined.

For instance they receive an email or they won’t.

Plus you let them know what they should do right now.

For example you can show the prospect testimonial videos of your product or service and advise them to watch these.

Secondly you can ask the prospect to share your product or service on social media platforms. 

This provides a great traffic source for your funnel !


The E-Mail Follow Up

The E-Mail Follow Up is an essential part of the sales process with the application funnel.

Therefore it is important to create a automated and personalized e-mail sequence for anyone who is accepted to work with you.

The first e-mail is the  Congratulations e-mail for your accepted prospect.

Inside this e-mail you insert a link which  takes them on to a discovery call.

When the prospect doesn’t respond follow up with an e-mail.

Application Funnel Conclusion

Application Funnels work by using a “take away” sale, where the potential client must ‘apply’ to become a client.

It lets you qualify people to work with you and is used often in high end coaching and consulting.

My article about the ClickFunnels Hero Funnel.

And here you can learn my article about the ClickFunnels vs Kajabi Comparison.

The ClickBank Builder Alternative Article.

The term ClickFunneling Explained


I am an independent ClickFunnels Affiliate, not an employee. 

I receive referral payments from ClickFunnels.

The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.